The plan aimed to assess the potential of Barangay San Miguel in Echague, Isabela, for sustainable community-based tourism in the new and next normal. It also determined the current situation of the barangay, specifically its community-based tourism industry development, analyzed different related issues, constraints, and opportunities of the barangay for community-based tourism industry development, assessed the perspectives and views of different stakeholders on the sustainability and development of the barangay鈥檚 tourism resources, assessed tourism development impacts, specifically on the barangay鈥檚 economic, socio-cultural, and environmental aspects, and developed a sustainable community-based tourism strategic development framework and sustainability indicators for Barangay San Miguel, Echague, Isabela.

The Office of Hon. Faustino 鈥淚nno鈥� A. Dy V of the 6^th District of Isabela initiated the project and was supported by the Municipal Government of Echague, Isabela. The turnover activity was conducted at the Blessed Jane of Aza Lounge, Buenaventura Garcia Paredes, O.P. Building.

Mr. Louie Simbe, the Municipal Tourism, Culture, and Arts Officer of the Municipality, and Ms. Claire Santiago, the Political Affairs Assistant under the Office of Cong. Inno officially received the plan. Officials from the DOST NRCP also attended the event. It was headed by Dr. Aimee Lynn Barrion-Dupo (President) and Dr. Bernardo N. Sepeda (Executive Director). While RCSSEd was represented by its Director, Assoc. Prof. Dr. Jeremaiah M. Opiniano.

#TeamKomunidad of the UST CTHM and Sentro Turismo spearheaded the project under the leadership of Asst. Prof. Jame Monren T. Mercado, MACHS, with the team members, Asst. Prof. Dr. Avi Ben P. Andalecio, Dr. Fhamela F. Sarmiento, Asst. Prof. Maria Concepcion A. Ang, Assistant Dean Assoc. Prof. Dr. Evangeline E. Timbang, and Dean Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado.

The plan was an output of the project entitled 鈥淪ustainable Community-based Tourism Potential and Development of Barangay San Miguel, Echague, Isabela in the New/Next Normal.鈥� The project was also part of the 1^st batch of the Policy-funded Research Projects under the National Research Council of the Philippines (NRCP) of the Department of Science and Technology (DOST).

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The project is in partnership with the City Government, represented by its Mayor, Hon. Lucy Torres-Gomez, Hon. Richard I. Gomez, DPA (Congressman, 4^th District of Leyte), the members of the Sanggunian Panlungsod Committee on Tourism, Culture, Heritage, and the Arts, the City Tourism Council, and the Ormoc City Tourism Office. At the same time, the 探花精选 was represented by the Assistant Dean of the College of Tourism and Hospitality Management, Assoc. Prof. Dr. Evangeline E. Timbang, and the members of the project team.

Mayor Torres-Gomez pointed out during her Message of Appreciation that the plan will provide them with significant measures for conceptualizing their programs and projects for the sustainable tourism development of the city. It also allowed the government to be aware of the current negative situations in the Ormoc Tourism Industry that it must address. After the output presentation, the Sanggunian Committee approved the Resolution adopting the plan.

The project team was headed by its Project Director, Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado, together with its members, Asst. Prof. Jame Monren T. Mercado (Project Coordinator and Writer/Researcher), Asst. Prof. Maria Concepcion A. Ang (Writer/Researcher), Dr. Fhamela F. Sarmiento (Writer/Researcher), Mr. Wyett White T. Lee (Writer/Researcher), Mr. Alec P. Bagcus (Writer/Researcher), Ms. Andrea Nicole D. Hernandez (Research Assistant), and Mr. Allan B. Bundang (Graphic Artist).

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The project aimed to assess the potential and development of the Barangay and its related stakeholders on sustainable community-based tourism. It was funded by the Department of Science and Technology 鈥� National Research Council of the Philippines (DOST NRCP) through the initiative of the House of Representatives Office of Hon. Faustino 鈥淚nno鈥� A. Dy V of the 6^th District of Isabela.

During the Policy Forum, Congressman Inno Dy V, who is also the Chair of the House Committee on Bases Conversion, shared the significance of sustainable tourism development to uplift the way of life of the local community and their related stakeholders in the municipality and even through its district and nearby provinces. The plan will provide them with a strategic and evidence-based approach to mechanizing their programs and projects for tourism development and resource conservation. 

After the research forum, Congressman Inno graced a ceremonial signing of the Memorandum of Agreement (MOA) between the 探花精选 and the Municipal Government of Echague, Isabela. The MOA signified the strong relationship between the two parties, specifically on implementing the DOST NRCP Policy Funded Research Project. LGU Echague was represented by Hon. Francis Faustino 鈥淜iko鈥� A. Dy (Municipal Mayor), Hon. Allan P. Tupong, MD (Municipal Vice Mayor), the Members of the Sanggunian Bayan, and Mr. Louie C. Simbe (Municipal Tourism, Culture and Arts Officer).

#TeamKomunidad is headed by Inst. Jame Monren T. Mercado, MACHS of RCSSEd, CTHM, and UST Sentro Turismo. He was joined by the project team members, Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado (Dean), Assoc. Prof. Dr. Evangeline E. Timbang (Assistant Dean), Asst. Prof. Maria Concepcion A. Ang, Dr. Avi Ben P. Andalecio, and Dr. Fhamela F. Sarmiento. They were assisted by Inst. Danilo P. Bustillos II (Department of Hospitality Management) and Ms. Andrea Nicole D. Hernandez (CTHM Alumna Batch 2019).

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Department of Tourism Management Chair Asst. Prof. Jane G. Devenadera, MSTM, CHE, CGSP noted that the hub, a new chapter for both CTHM and the University, will be a niche for sharing and exchange of ideas in line with its purpose. 鈥淎ng pagbuo sa UST Sentro Turismo sa CTHM ay isang yugto, isang antas, isang pagbabago sa aming kolehiyo na magsisilbing lugar upang bumuo ng pangarap, pananaliksik, partnership, at marami pang iba,鈥� Devenadera said.

In her message, Regional Director of Department of Tourism 鈥� NCR Ms. Sharlene Zabala-Batin noted that the hub not only unlocks the potential of Thomasian students, but it can also serve as an instrument that further shapes the tourism industry not just in NCR but in the whole country.

CTHM Research Innovation and Extension Services Coordinator and Research Center for Social Sciences and Education researcher Mr. Jame Monren T. Mercado, MACHS highlighted that the hub is envisioned to empower local communities by sharing their knowledge and expertise. Mercado also laid down the three theoretical frameworks that molded its concept: educational approach, developmental approach, and ethical approach.

鈥淸UST Sentro Turismo] sustainably promotes significance of academe industry and government partnership collaboration through business and innovation and extension services, which is aligned to our Dominican Values.鈥� Mercado said.

Threefold functions

With its threefold functions of research, teaching and learning, and extension services, the new Sentro Turismo 鈥渟ustainably promotes the significance of academe-industry-government partnership and collaboration through business and innovation, research and extension services development aligned in the Dominican ethical and moral virtues.鈥� According to the 厂别苍迟谤辞鈥檚 Coordinator Jame Monren T. Mercado, MACHS, 鈥渢he UST Sentro Turismo envisions to be the lead promoter and implementor of industry and governance-related curriculum development by providing tourism and hospitality outcomes-based programs and projects that could sustainably benefit and provide economic, socio-cultural, environmental, and politico-administrative impacts to different primary and secondary stakeholders.鈥�

The three hubs of the Sentro

The Sentro is comprised of three hubs, namely: 1) Business and Innovation, 2) Research, and 3) Extension Services. 

For business and innovation, the Sentro will provide services pertaining to travel and tourism with its Travel Bureau, Tour Guiding courses, and Ushering activities. It will likewise house the Philippine Gastronomy Unit for the different studies and projects pertaining to Philippine cuisines. In coordination with the UST TomasInno Center, private firms can avail of consultancy services of the Sentro.

Studies on tourism and hospitality will be coordinated by the Research hub, which will liaise with the University鈥檚 research units led by the Office of the Vice-Rector for Research and Innovation. Among the projects in the pipeline are the Philippine International Tourism and Hospitality Research Conference and a research journal.

For extension services, the expertise of the College will be provided to various external partners through capacity-building opportunities, speaking engagements, and memberships. A key partner of the Sentro is the UST Graduate School Center for Conservation of Cultural Property and Environment in the Tropics, led by Director Eric B. Zerrudo, PhD, who pioneered and rolled out cultural mapping projects all over the country in coordination with various local government units and institutions.

The new Sentro is managed by the CTHM鈥檚 Research, Innovation, and Extension Services Committee, currently led by Coordinator Jame Monren T. Mercado, MACHS. He is joined by Assistant Coordinator Avi Ben P. Andalecio, PhD, Academic Staff Associates for External Affairs Alec P. Bagtus, MSTDM, Academic Staff Associate for Internal Affairs Lizette A. Vicente-Villaflor, MSTHM and Catherine C. Mondejar, MSTHM, Events Coordinator Karl R. Baroro, MBA, and Academic Staff Associates for Events Wyett White T. Lee, MSc and Elijah J. Coronado.

Attending the event are University and CTHM officials, led by the Vice-Rector for Research and Innovation fr. Jannel N. Abogado, O.P., DTPS, CTHM Dean Gezzez Giezi G. Granado, DCL, and CTHM Regent fr. Roland D. Mactal, O.P., SThD. External partners included the Department of Tourism – NCR鈥檚 Dir. Sharlene Zabala-Batin and Mr. Ernesto Batin, Technical Education and Skills Development Authority鈥檚 DDG Vidal D. Villanueva III and Mr. Rodger Patrice M. Castillo, Tourism Infrastructure and Enterprise Zone Authority鈥檚 Ms. Irene R. Tumaon , Philippine Retirement Authority鈥檚 Ms. Ma. Alexia Melegrito, Intramuros Administration鈥檚 Mr. John Arcilla, National Museum鈥檚 Ms. Reinelle S. Rogel, National Library of the Philippines鈥檚 Ms. Melanie A. Ramirez, Komisyon sa Wikang Filipino Chairman Arthur P. Casanova, PhD, and local executives Mayor Francis Faustino A. Dy (Echague, Isabela), Mayor Edgon T. Sombilon (San Jose, Romblon).

Industry partners from various associations were also present, such as Philippine Tour Operators Association 1st Vice-President Mary Ann F. Ong, Association of Tourism Officers of the Philippines National Treasurer Jocelyn Abuan, Council of Hotel and Restaurant Educators of the Philippines Director Rudie Cabardo, and Association of Administrators in Hospitality, Hotel and Restaurant Management Educational Institutions President Lilibeth Aragon.

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